Content is king – no success without content. But content is a purely technical term – soulless, bloodless. Storytelling is missing. Text alone does not touch or move anyone. Stories on the other hand do. Storytelling is the oldest form of sharing experiences, emotions and information. We tell each other what we have experienced, what challenges we have faced, how we have solved them. All this is already storytelling. But to tell stories, by word, picture or film, that inspire so much that they are immediately retold and shared – that is a small art. How to learn the art of storytelling…

➠ Content: What you can expect