"How can I win customers for myself?" This question is as old as marketing itself. Viewed in a somewhat broader context, perhaps even as old as man himself. In this playbook, we explain how inbound marketing can help you attract your target audience, identify their true wants and needs, and respond to them accordingly.
The following storm-tested inbound marketing techniques will transform any online marketer, no matter how quiet, into an irresistible customer magnet.
Do not search, but be found
Inbound Marketing. inbound: arriving) is a sales method based on being found by customers. Because: "If you stop searching, you will be found." Every single person knows that. Outbound marketing – the desperately searching counterpart to inbound marketing – usually tries relatively indiscriminately to reach a broad mass via mail, print, radio, TV ads, flyers, SPAM, and telephone. In contrast, inbound marketing uses the more subtle methods of content marketing to attract and retain customers: email, SEO, social media, blogs, etc., which can be supported by marketing automation. Videos with real information value instead of annoying run-of-the-mill TV commercials. Topic-relevant blog post instead of meaningless print ad. High-quality content that creates added value and makes users curious to learn more, instead of platitudinous cold-calling. Inbound marketing promises not only more stable customer relationships in the long term, but also cost savings through more targeted communication and multiplier effects via intrinsically motivated customers who pass on your content.