Strong in north swabia: horgerate wiedemann: an open ear for its customers

A little all-rounder: the Active from Signia offers up to 26 hours of battery life

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Many people have prejudices against hearing aids. Too many, says Holger Wiedemann from the hearing aid store of the same name. What it’s all about.

Understanding very little of what is being said around them. It also means less participation in social life. Poor hearing puts sufferers into a stupor and stigmatizes them at the same time. "We must finally take discrimination against the hearing impaired seriously," says Holger Wiedemann, managing director and owner of Horgerate Wiedemann in Gersthofen since 2001 . For him, his job is therefore more than just fitting hearing aids. It gives the people back a piece of normality.

The brain of hearing-impaired people has to work much harder

In today’s society, hearing-impaired people are not perceived with their physical impairments, but rather with the prejudice that they cannot fully understand what is being said simply because they cannot perceive it acoustically. In fact, however, it’s the other way around, Wiedemann says, emphasizing that the brains of hearing-impaired people have to do far more than those of people with normal hearing. This extra workload leads to symptoms of exhaustion in the long run. Especially in conversations with several people, the hearing-impaired person then drops out and can no longer follow what is being said. Often, however, this circumstance is less noticeable to the person affected than to his or her relatives. "The signal that something is wrong often comes from friends or family," explains Wiedemann.

Dispelling prejudices against hearing aids

However, only 15 percent of hearing-impaired people go to a doctor or audiologist. "It is important that the auditory nerve is permanently stimulated, otherwise it atrophies," the expert points out. Nevertheless, many people initially shy away from wearing a hearing aid. The image of the clunky hearing aid is far from gone from people’s minds.

But today’s high-tech devices no longer have anything to do with that: small, inconspicuous and precise – that’s the best way to describe them. According to Wiedemann, this is why no off-the-shelf hearing aid is needed to alleviate symptoms. Rather, the hearing acoustics master relies at the beginning on an in-depth personal consultation, in order to be able to implement the needs and wishes of his customers optimally. Finally, the individual settings on the hearing aid are also important: For example, annoying wind noise is blocked, feedback is prevented and a natural hearing experience is created. Hearing aids can now be connected wirelessly to televisions, telephones and computers. The control then takes place via apps on the smartphone.

Hearing aid with up to 26 hours of battery life

Another novelty among Wiedemann’s devices: the "Active" hearing aid from Signia. It is equipped with a lithium-ion battery and offers up to 26 hours of battery life or 23 hours including two hours of streaming. And the design also sets new standards and shows an individual touch.

For Holger Wiedemann, however, one thing has been most important for 26 years: "Our job is to provide hearing-impaired people with the ideal solution to guarantee unimpeded hearing and understanding."Experience, empathy and enthusiasm for hearing acoustics are therefore part of the business success for him. Currently, hearing aids Wiedemann in the Bahnhofstrabe 8 in Gersthofen has Monday to Friday from 8.30 to 13 as well as from 14 to 16 o’clock open. (pm/ehsy)

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