Guide to greeting cards for birth: the most important facts about design options, design and content

This is what the perfect congratulations card for the birth looks like!

In Germany about 800.000 babies born. In 2018, there were exactly 787.523 children who saw the light of day. To the joyful event we want to congratulate friends, acquaintances, relatives and colleagues. But what does the perfect greeting card for the birth look like?? What does it say and is it okay to buy a model from the discount store?

Greeting cards from the supermarket

From the drugstore, to the large department store to the small discount store around the corner – almost every store has a display with folding cards for various occasions. In addition to birthday wishes, wedding and funeral cards, customers will also find a selection of greeting cards for births. The assortment is limited, but most of the time there are copies that meet your personal taste. In addition, the costs are manageable.

A little anecdote on the side: greeting cards like to be placed near cosmetic products in the supermarket. Statisticians found that the symbiosis of cards and lipstick seems to form a particularly promotional merchandise placement.

In principle, it is okay to buy a card from the supermarket. They fulfill their purpose, in that the author can congratulate on it with own words and handwritten to the birth. However, in smaller localities but also in cities, it can happen that the new parents, receive the same card several times. This is especially likely to happen when the kiosk at the hospital where the mom and newborn are located sells these cards. If one is very close to the new parents, it is worthwhile alone therefore to give away an individual greeting card.

Individually designed cards from the Internet

High-quality and at the same time unique greeting cards for the birth are available for example on karten-paradies.en. The secret of self-designed stationery from the online store is that its basis is a professionally designed template.

The customer can customize this template if desired. From a soft yellow, the color is changed to green, blue or pink on request. This usually requires only a single click. Some of the online card printing companies even offer the option to swap graphics or vary their dimensions. There are different paper types and formats to choose from. Matching envelopes are offered.

Some card producers on the Internet even allow direct shipping to the recipient. This is a wonderful, environmentally friendly variant, which is chosen especially by well-wishers who live at a greater distance from the newly-born parents.

Homemade congratulatory documents

Success or failure of DIY cards depends largely on the material and the skill of the hobbyist. But no matter what the result, friends or relatives are usually always happy to see someone motivated to pull out scissors and glue.

The biggest treasure trove of ideas for crafted greeting cards for the birth is probably offered by the platform Pinterest. If you need a sparkling idea, simply enter your search term in the corresponding field and you will receive suitable suggestions including a picture. Meanwhile, even small instructions are published there in video form. Cute suggestions include:

  • Tiny knitted shirt glued to the front of the device
  • Clothesline with small wooden clips on which colorful cardboard bodysuits are hanging
  • Cut out pacifier shape from cardboard fixed with pink or blue ribbon
  • Folding card in diaper shape with bow
  • Drawn baby carriage with colorful glued buttons as carriage wheels
  • Mini garland with colorful pompoms as balloons

Craft sets are an excellent compromise between 100 percent DIY and off-the-shelf cards. They contain all the necessary utensils from paper to decorations and envelopes. Depending on the design, for example, beads, stickers, borders and wax are included. Now it is only a matter of assembling the individual parts according to specifications or personal ideas.

Guide to greeting cards for birth: the most important facts about design options, design and content

What colors, motifs and formats are suitable for greeting cards for the birth?

Matching color selection

The classic color scheme for birth cards is pink for girls and light blue for boys. However, this was not always the case.

As late as 1927, the Times magazine published pink as gender-appropriate colors for boys and blue for girls. So exactly the other way round than assumed in the last decades. In the past, red was considered the color of fire and power and was therefore associated with masculinity. Blue, on the other hand, stood for purity as well as the symbolic color of the Virgin Mary and was associated with femininity. Pink and light blue were chosen especially for male and female babies as small, delicate representatives of the main colors red and blue.

This changed only from the 1940s onwards. Significantly involved in the trend change were the blue jeans and blue sailor clothing. Both were predominantly worn by men. In addition, the economic power of the population grew, allowing parents to afford more toys and clothes for their offspring. Nowadays, Ghent marketing takes care of the conversion and enforcement of gender-specific products.

Especially in times of gender mainstreaming, however, it is completely acceptable to use other colors for baby cards as well. In principle, you could even reverse the current traditional choice of colors and give pink cards for boys and blue cards for girls. blue for girls. However, this is recommended only if the parents are known for their very modern views. Otherwise, the contrasting color choice may lead to the assumption that the well-wisher has confused the gender of the new earthling.

Neutral colors for birth cards and their meaning:

  • Green: is considered the color of life and growth. It is associated with liveliness, naturalness, spring, hope, neutrality and youth. The color tone is said to have a healing effect, especially on the heart and kidneys. It calms and harmonizes.
  • Yellow: light, sun, brightness and wakefulness are only some links. In addition, the color yellow is considered an expression of quick mind, zest for life and pleasure.
  • Purple / violet: is representative of spirit and spirituality. In addition, the tone represents intelligence, strength, success and serenity. Purple is said to provide analgesic properties as well as an imagination-stimulating and relaxing effect.
  • Orange: represents joie de vivre, sociability, creativity, curiosity, strength and cheerfulness. In color therapy, the tone is used to strengthen the defenses and as a mood enhancer.
  • Brown: Earth tones have a calming and balancing effect. They stand for warmth, down-to-earthness, material security and safety.

In principle, it is just as nice to keep the cards in one color family, as it is to create motley. There are no rules here. Birth is a happy occasion, which can also well tolerate bright colors.

Coherent motifs on the birth card

Congratulations cards for the birth can be designed cute or elegant. However, most designs are aimed more in the childlike direction. From the cover cute rabbits, monkeys, dogs, sheep, mice or elephants grin. Alternatively, cuddly teddy bear pictures or a rattle stork decorate the stationery. If you want to stay away from animal motifs, you can also use cards with baby carriages, baby feet or natural elements such as flowers, sun, moon, stars or clouds. Balloons and hearts also make excellent documents. Congratulators who have a rather extravagant taste can, for example, also draw or print a mandala on it.

As a rule, the giver chooses the motif that he himself finds the most beautiful. This is good, because it brings in the personality of the well-wisher. For those who are unsure, when purchasing or designing the stationery, ask yourself which one you would value the most.

Formats and paper types of greeting cards for the birth

Especially if the card is homemade, there is complete freedom in the format design. The paper can be made to any contour and size. However, this should be done in consideration of the standard envelopes. Just when the card is designed to be sent by mail, it must fit into an envelope. The larger the envelope, the higher the postage cost. If you want to save on stamps, it’s better to choose a small format.

Postcards have the lowest fees. The sender throws this in the mailbox without an envelope and pays only a few cents for it. If you choose folded cards, the cost is usually for a standard letter. The exact prizes are determined taking into account the size and weight.

The type of paper also affects the cost of postage. The higher the grammage of the paper, usually the higher the feel, but also the weight. However, if the material gets too thick, it won’t fold well and will be more like cardboard. This is not recommended due to the processing capabilities as well as the shipping costs and overall impression. Popular, quality paper types include:

  • Picture printing paper, especially if photos are to be printed on it
  • Art paper with enchanting optical effects such as metallic shine or hammered structure
  • Linen paper with an interesting surface texture
  • Root or birch wood paper with pretty inclusions

A type of paper should not be chosen only for its appearance. The particular properties and textures are also important. Some materials, like picture paper, are better for copying and printing on. Other papers such as linen textured and wood papers look classy and make an exclusive background for dried flowers, elegantly curved handwriting, pasted bows, lace borders as well as other elements.

The perfect text on the baby stationery

The crux is that the perfect content of a greeting card for a birth is unique. That means there is no template that always fits.

For some people it is very difficult to create creative texts. Professionals recommend a little silence in such cases. The author is best to sit down without time pressure in a comfortable, bright place, where he will be undisturbed. Alternatively, a walk in the nature often works wonders.

Good content consists, for example, of appropriate anecdotes. Among other things, one can refer to getting to know the new parents. The moment of happiness has now been crowned with the arrival of the new citizen of the earth. Any memory of shared days gone by that fits the birth may be checked for usability. Once an event is found, it is incorporated into the overall text of the card.

For folded cards, the personal words are on the inside, and for postcards, they’re on the back. The general arrangement is as follows:

  • Addressing the new parents
  • Reference to the occasion of the birth and the baby
  • Congratulations
  • Personal words, memories, anecdotes
  • Goodbye
  • Signature


L ike Simone, dear Martin,

Just found out about the birth of your daughter Naomi. What a joyous occasion for which I would like to congratulate you very much.

How nice that your princess is here now. I remember well our childhood together, dear Simone. Back in the day, we pushed our doll children through the avenue in their little wagons. You were an excellent doll mom back in the day. Now you are parents in real life too. Your princess can’t ask for a better home than with two such loving people.

I wish you a beautiful, carefree and happy future with the three of you.

Headlines and verses

Not quite chronologically correct, the headline and verse will now be dealt with at the end. This is because they are pretty additions, but not obligatory.

On the front of the card, the occasion should be obvious at a glance. This happens by choosing an appropriate caption. It can be, for example, "Congratulations on the baby" or "Welcome to life".

If you want to give additional depth to the greeting card for the birth, you can choose an atmospheric quote. Depending on whether the infant’s parents are believers or not, secular or even religious verses fit well. Below is a small selection of popular sayings:

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