In everyday language, in forums or on blogs, terms like "homepage", "website" or "landing page" are often confused or used synonymously. This can quickly lead to misunderstandings. Therefore, we have prepared a small overview of the most common terms and their correct meaning.
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Homepage versus Website
The most common linguistic confusion on the web is probably the homepage. The term Homepage becomes often misused. That’s why misunderstandings can occur between web designers and customers.
What is the difference between a homepage and a website?
When I enter a URL, z.B. allcodesarebeautiful.com, the first thing I see is the homepage. It is also called "Home" or "Homepage" for short. The homepage in the narrower sense thus designates not the entire web presence.
The Internet appearance is thus comparable with a newspaper, which consists of different pages. The homepage is Home page of an Internet presence and comparable to the front page of a newspaper. Through the home page I can now reach the subpages of the website. This is comparable to the individual pages of a newspaper. These are also called web pages, webpages or subpages. There you can often find typical contents like Contact, About us or further information.
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The landing page: A small but effective marketing tool
Now there is a very specific page that we want to take a closer look at: the landing page.
This is a marketing tool, which is now used quite often. In fact, we think it should be especially great potential has.
What is a landing page?
A landing page is a page, on which you mostly only see lands, if you have done a specific search. The content puts the focus on a specific product, a service or a special offer.
The goal is to create the to animate users to a certain action, this is called the call to action. Therefore, the page should make clear at a glance what it is about and thus arouse the interest of the users. The rule is: it should be as compact and simply structured be as possible. No elements or links should be separated from the actual call to action distract!
What you can use a longingpage for?
To illustrate, let’s take Hannah as an example. She is a fictional small business owner who wants to publish learning apps for girls. Hannah can create a landing page to make the interest of the target group in advance, before it finishes developing its product. Your target audience will already be through the search engine filtered, since Hannah’s children’s brain app landing page can only be found by performing a very specific search. For this it Google Adwords ads. She also promotes the landing page through Facebook and other social media platforms. On the landing page, Hannah gives a short presentation of her idea, but the focus for her is the call to action. In her case, it’s a newsletter form with the call: "If you want your daughter to become very smart too, sign up here!"
This way Hannah can better assess if her product will flop or if there is a market for her idea. In addition, it can collect contact data of potential customers in advance.
What are the functions of a landing page?
- selling specific products and services
- Comparing new ideas and designs by setting up several landing pages
- Collecting customer data and direct contacts via newsletters, free samples, etc.
- Market research and surveys
- Advertising page for Google Adwords
How is a landing page structured?
The concrete structure of a landing page can of course always vary. Likewise are creative hardly borders set. Always keep in mind that a landing page is always clearly and understandably structured must be. With only one look the important information should be grasped by the users.
The Stand Alone Landingpage (or also Single Landingpage) is quasi small, compact website. It stands alone and all the relevant content is usually found on a single, scrollable page.
In addition, of course, there are landing pages that are simply subpages of websites are. Such landing pages are integrated into a larger web presence, but detached from the actual page structure and usually Not directly accessible from the menu. Such a landing page is often used when a specific product or service is advertised via Google AdWords. Behind the advertised link in the Google ad is the landing page.
What are the important elements of a landing page?
- Headline and logo,
- Price and conditions,
- Offer description,
- Pictures and videos,
- Call-to-action buttons,
- Trust elements like testimonials,
- logos& Seal of approval,
Explanation of important landing page elements
Headline and logo
At the very top is the headline, i.e. the flush announcement of the offer, as well as the logo of the company or product.
Price and conditions
If a certain product is to be ordered with one click on the landing page, the price is clearly announced here. However, if the aim is to obtain contact data from customers, it should be visibly pointed out that the service is free of charge. This is the case when sending information or free samples to interested parties.
Here the offer is explained. Shows here that it is a good product, without writing too long treatises about it. The landing page should arouse the interest of the customer in the shortest possible time.
Pictures and videos
Videos and photos can be integrated here for further presentation of the product. Make sure that the page is not overloaded, i.e. do not include too many media.
Here, the interested parties are directly requested to take action – i.e. to take advantage of the offer for which the landing page was created. This can mean leaving contact data, buying something or registering for something.
Trust elements such as testimonials, logos& Test seal
In order to give the page the necessary trustworthy basis, the following elements are used here Trust elements inserted. For example, this can be statements from satisfied customers, awards won, logos or seals of approval.
In the small footer should still be embedded or linked to the imprint and contact details.
… and here you can find a landing page infographic:
Of course, we can also take care of the creation of your website or landing page
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