Statistics and insights

The "Statistics and Insights" page includes some fancy graphs, charts and data that show you how many visits your site gets, which posts and pages are the most popular, and more. In this guide you will learn how to read and better understand the statistics and insights of your website.

Table of Contents

Calling statistics

Click in your dashboard on Statistics, to view your website statistics. If you have more than one website, click on Change website, to select the website for which you want to view statistics.

The navigation options at the top of the "Statistics and Insights" page.

If you go to your statistics page, you will get to the "Traffic" view by default. Filter your traffic by daily, weekly, monthly or yearly here. The "followers" counter is linked to the list of people who have subscribed to your site’s posts.


Calls and visitors

The two most important units for measuring traffic are Calls and Visitors:

  • As Call is counted when a visitor loads or reloads a page.
  • As Visitors Is counted when we first see a user or browser in a selected time period.

A Visitors is a person who looks at your website. A visitor can visit many different pages of your website or the same page several times view. Therefore the number of Calls usually higher than the number of Visitors.

A bar chart of monthly views and visitors with the number of views, visitors, likes and comments below the chart

Call and visitor graph

The number of unique visitors per week can sometimes be less than the sum of daily visitors in the same week. The same is true if the number of individual weekly visitors is less than the total number of your monthly visitors. This is the case when the same visitor visits your website several times during the week or month.

You may also notice that your number of visitors is lower than the number of views. This is because of how we process the numbers. A View Is usually reported within five minutes. However, it can take up to two hours before new Visitors be displayed in your statistics.

Your yearly totals are a sum of your monthly totals.

In the graph, the bar furthest to the right is displayed in a different color. This is to indicate that the day/week/months/year still continues, so that the number can continue to rise.

How traffic is counted

The following traffic is not included in your statistics:

  • Your own visits to your publicly available website, when you’re working on your account.
  • Visits from browsers that do not run JavaScript or load images.
  • Googlebot and other web crawlers.
  • Visits to a publicly available website by users who are logged in and listed as members of the site.

Views by logged in members of your site, including yourself, are counted only in your statistics for sites set to private.

Views of password-protected posts or pages (except those by site owners and members) on public sites are recorded in your statistics. If they do not enter a password to view the page, they are redirected to a 404 error page and cannot view the password-protected content.

Likes and comments

The traffic graph also contains tabs for displaying statistics for the number of Likes and Comments on your website. Click on the "Likes" or "Comments" tab to see a bar chart for these statistics.

Posts& Pages

In the statistics section you will see the posts and pages that have received the most views in the time period you specify at the top of the page.

The 'Posts & Pages' section in the stats with a list of pages and the number of views for those pages

  • A view is counted for a post or page only when the direct link of the page/post is visited or when the entire post is displayed in the reader.
  • If a visitor reads a post while viewing your site’s home page, the view is not counted against the post, but only against the total views.

Post and page views are included in the total views of your website. However, they may not count towards your total hits. There are many views that are not tied to a post or page URL. Category pages, keyword pages, date pages, author archive pages, and search results pages are all examples of other views that are only counted toward total views.

What does the color bar next to a page or post title stand for?

You may see a bar next to a particular post or page title. Depending on the color you have assigned in your dashboard, the bar can be blue, orange or other color. The colored bar indicates the posts and pages published within the selected date range.

The 'Statistics' page with a highlighted date and an arrow pointing to that date from certain posts

In the example above, the post "Yellowstone National Park" was viewed on 15. September published.

Search terms

These are the terms, words, and phrases people type into search engines (like Google, Yahoo, or Bing) to find posts and pages on your blog or your website.

The 'Search Terms' section with a list of search terms and the number of views for each term

  • The search terms include not the terms your readers use in the search widget or other search form on your website.
  • If we don’t know the search terms, we show them as unknown keywords To. Some search engines do not disclose search terms for privacy reasons. Google, for example, has been encoding most search terms since 2013.

Downloaded files

This section lists the files that have been downloaded by visitors to your site and how often they have been accessed. downloads are counted for all accepted video, audio and document file types.

For podcast files, note that many podcast apps download files automatically. A download does not necessarily mean that the podcast has been played.

File download statistics are currently not available for sites with business or e-commerce tariffs that use third-party plugins or themes.

Views by country

You can also view the number of your views by country by day, week, month and year.

When cannot determine the location of your visitor, calls from this visitor are not recorded in this chart.

Click on the icon > above to show views by country in a larger graph.

This world map shows a color distribution of the countries of origin of calls. Below the map is listed how many calls originate from each country

Click on image to enlarge


This statistic counts how often visitors have clicked on external links displayed on your website. This may involve (u. a.) are about the following:

    , That you add to your post and page content
  • Links added to comments by your readers
  • Links that appear in your blogroll
  • Links associated with the names of users who leave comments on your website
  • Links to media files
  • Links to pictures in a gallery


The "Referrer" section lists other blogs, websites and search engines that link to your website.

A call is associated with a referrer when a visitor lands on a page on your site after clicking a link on the referrer’s site.

If you see a down arrow next to a referrer, you can click on the arrow to see details. If you z. B. if you expand the "Search engines" option, details about specific search engine referrers (Google, Bing and others) will be displayed.

Click on the icon >, to take a closer look at the list of referrers.

A referrer header with the links to referrers and the number of views

Click on image to enlarge

The number of referrers may not match the total number of views. Not all visitors get to your website by clicking on a link somewhere. Visitors may enter your URL directly into the web browser, click a link in an email, or click a link in another application that then loads the browser.

Flagging spam referrers

Where do spam referrers come from?

From time to time, various websites are crawled by Internet bots. These referrers do not affect the security of your website, but you may not want to see them in your statistics. If you mark a referrer as spam, traffic from that referrer will be removed from your stats.

To mark a referrer as spam:

  1. Navigate to your statistics page.
  2. Search for the referrer and click on the three-dot menu next to it.
  3. Click on Mark as spam.

The referrer link will be moved to your personal spam referrer block list and will not be shown in the future.

For each post in your referrers (except for the few referrers on the positive list like z. B. a clickable ellipsis is displayed next to the number of hits.

The 'Referrers' section with an arrow pointing to the three-dot menu where the 'Mark as Spam' option can be found

Click on image to enlarge

If you change your mind immediately, you can click on the link Mark as not spam click, which is displayed where the Spam-link was previously displayed:

But once you leave the stats page, you can’t undo the process.

Marking a site or referrer as spam will not affect your statistics. This referrer is then only not displayed on your statistics page.


From these statistics you can see how much traffic each author has generated, which can be helpful if your website has multiple users. Clicking on a name displays the most popular posts and pages published by each author, as well as the number of views for each author.

Can authors view my stats?

All users of your website can view the statistics: Administrators, editors, authors and contributors. If you are using a business or e-commerce plan and already have third-party plugins/themes installed, you can go to Tools → Marketing → TrafficWebsite statistics Navigate and select which user roles can view statistics reports.


The second tab after "Traffic" is "Insights". On your Insights page, you’ll find an overview of your site’s statistics so you can see and learn from long-term trends.

A screenshot showing the 'Insights' option on the right side next to the traffic option in the stats

The Insights screen shows the following information:

  • Contribution activity: A visualization of your post trends, showing how many posts you’ve published and when.
  • All calls: a color-coded table showing total views in a month and average views per day in a month.
  • Overview of recent post: how many views, likes and comments your last post received.
  • Most popular day and time: which times of the day and days of the week your website receives the most views.
  • Keywords and categories: the number of views your most popular keywords and categories have received in the last seven days.
  • Annual website statistics: A summary of your website’s activity for the current year to date.
  • Total followers: the total number of followers you have from accounts, email subscriptions, and your connected social media accounts.
  • Followers: a list of your last followers.
  • Posts, views and visitors for the entire period: the total posts, views and visitors of your website as well as the best day for views so far.
  • Comments: display a list of the people with the most comments on your website and a list of the most commented posts and pages.
  • Publicize: The number of followers from your individual connected social networks.


If WordAds is enabled, when you select the tab Advertisements Statistics displayed about ads placed on your website:

A screenshot shows that on the right side of 'Traffic' and 'Insights' in the statistics, you can click on 'Ads' to see a bar graph showing ads served on a daily, weekly, monthly or yearly basis

Important note about ad statistics:

  • For this option to be displayed, your website must be registered with WordAds.
  • WordAds is available with our premium, business and e-commerce plans.
  • Your website must be public in order for WordAds and the statistics section to Advertisements activated are.
  • statistics for ads are retrieved from the ad server once a day. They are not displayed in real time.
  • Ad statistics are an estimate and are subject to change. They will be completed in the month following the month in which they were acquired.

In this helpful guide you will learn more about the WordAds program and find answers to many frequently asked questions.

Download statistics

By following the steps below, you can download reports on your statistics as a CSV file:

  1. In your dashboard, go to Statistics.
  2. Click on the title of a module on your statistics page, such as "Posts and Pages", "Referrers", "Countries" etc.
  3. Scroll to the bottom of the screen.
  4. Click on the link Download data as CSV.
  5. Save the file to your computer.

The bordered link 'Download data as CSV'

Frequently asked questions

To complement our built-in statistics and get even more information about your traffic, you can use Google Analytics within the premium tariff or higher use.

Only for private websites. For visitors with private websites, your "Statistics" page shows all your visits to your own website, as well as the visits of other users who have access to your website.

Readers may "Like" your post without visiting your website, z. B. in the Reader. Since they have not actually visited your website, such Likes are not counted as visits.

When you navigate through the daily traffic view, only stats for the past month are shown.

If you display statistics for a specific day, the web address will end with the date you displayed. Example: , where 2021-06-11 is the date displayed.

You can edit this date to jump to any date in year-month-day format.

The statistics feature tracks and stores the following information about visitors to your site:

Like this post? Please share to your friends:
Leave a Reply

;-) :| :x :twisted: :smile: :shock: :sad: :roll: :razz: :oops: :o :mrgreen: :lol: :idea: :grin: :evil: :cry: :cool: :arrow: :???: :?: :!: