Inquired: how much money do bloggers earn??

What was laughed at a few years ago is now considered a lucrative second leg – or even a main job. We are talking about fashion blogs. They shoot like mushrooms from the ground – it seems to be worthwhile itself, or?

Bloggers have many issues

I am a blogger myself. But like most people, I don’t like to talk about my income. This much is certain, however: Just like all freelance journalists or. For freelancers, what ends up in the bank account at the end of the month depends on the order situation. In the meantime, there are definitely some bloggers who state that they can make a living from their work, and the trend is rising. Not long ago, this was an exception, because very few companies were willing to pay a fee for the work they did. You just wanted to compensate blogs with products or discounts. However, because bloggers also have more and more expenses, a majority of them demand adequate remuneration for their work. Understandable, because the monthly costs add up: This includes, for example, server hosting, own domains, equipment, camera, laptop, programs (z.B. Photoshop), photographers, translators, advertising expenses, office space or even interns.

Fashion blogger study

In June 2015, the fashion community Styleranking conducted its second fashion blogger study on the monetization and marketing of blogs focusing on fashion, beauty and lifestyle. This reveals how much money German bloggers earn gross. In addition, other interesting facts were queried from the 220 participating blogs.

Now how much exactly do bloggers earn per month?

This study, which is not representative, shows that a "sponsored post" earns, so a post presenting a client’s product costs an average of just over 400 euros. Video postings are the best paid with an average of 1.270 euros. It can be stated that enforceable prices, i.e. income for the blog, increase with the range of coverage. Just under 60% of the blogs surveyed recorded up to 20.000 PIs (page impressions = all clicks on the page) and 14% more than 60.000 per month.

According to Styleranking’s survey, the greater the site’s reach, the higher its monthly revenue. Overall, however, most blogs remain below 1.000 euros a month. If the page impressions of a blog are more than 80.000 per month, earned here approx. half more than 3.000 to 5.000 euros a month.

Average revenue for advertising cooperation per month

Here it becomes clear how much fashion blogs earn per month depending on their reach

And how exactly do bloggers earn money?

The question I’m often asked as a blogger is: How exactly do you make money with your own site?? There are a few possibilities:

Advertorials: A company asks if I want to carry or mention a product of theirs in a post. I then see if I like the products, for example, I pick a pair of pants that I’ll include in my next outfit photo, and receive payment for them.

Affiliate Links: This means that the blogger is registered with a so-called affiliate partner. For example, I link the individual parts of my outfit at partner stores. If a reader then clicks on this link and buys the item, I get a percentage of the sale.

Banner and Youtube advertising: The classic advertising banners, as you know them from the Internet, can of course also be integrated on blogs or in Youtube videos of the bloggers.

Event attendance: Bloggers also get paid for events and functions – simply for appearing there.

Creative implementation: For example, the "takeover of a brand’s Instagram account. This could look like this, that the blogger posts over a certain period of time not over his own account, but also over the account of the customer. But this is just one idea of many – there are no limits to creativity here.

Modeling or acting jobs: It also happens that you are asked to be a model because of your blog. These jobs do not have to be directly related to the site. But acting engagements also come about this way. Among others, the Youtube stars Freshtorge, Y-Titty and Simon Desue can be seen in the film "Kartoffel-Salat – Nicht fragen" (Potato Salad – Don’t Ask) since the end of July!" on the cinema screens.

Moderation jobs or jury work: I myself was once booked as a jury member of a model contest or as a presenter for a video production.

Testimonial: For example, a while back I was booked by a brand to test their products on camera and give useful tips. The clips were then integrated into the brand’s online store.


Some readers speak up and rant about accounts on Facebook or Instagram and blog sites where every other post is sponsored. Especially in a time when more and more bloggers give up the securities of a permanent job and focus fully on the blog, one could find fault with accepting collaborations that do not suit the blogger. Authenticity is namely the highest good of a blogger. But if the existence depends on cooperations, a cooperation is quickly agreed to, which one would normally not accept.

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