How to find out how much traffic a website gets

How to find out how much traffic a website gets

How successful are your competitors’ websites?? At the latest when you do a competitor analysis, this question is guaranteed to come up. A simple indicator of success is the Website traffic. For your own site you can monitor this via Google Analytics. But how do you get data about your competitors??

We introduce you to the best tools for Website traffic To scout out your competition.

Website traffic check: what’s it good for?

The traffic of a website gives an indication of how popular the operator’s content and offers are. The data will help you better assess the competition and identify which vendors are on par with you, behind, or ahead of you. From the more successful websites you can, for example, take content ideas from them.

A traffic check allows you to, To compare the success of your website over time with the performance of other sites. If you regularly check how the data is developing, you can, for example, see at an early stage when a competitor is about to overtake you and can react quickly.

The analysis of successful competitor websites also provides an indication of, how much traffic you need to generate yourself to achieve similar results. And last but not least, the number of visitors also plays a role when thinking about placing advertisements on a certain website.

Accurately determine page views is impossible

The Traffic of your own website can be easily tracked via Google Analytics or HubSpot Analytics. For the analysis of other sites there are several statistic tools available. However, these cannot provide absolute, generally valid data, but are to be understood as estimates.

The closest you can come to the truth is to use several tools and compare the data from them with each other. Even without accurate numbers, you can get a clear trend of which sites are the most popular.

You can use the following services for Website traffic check use:

Alexa: ranking worldwide and country specific

The US statistics provider Alexa presents in a curve diagram the so-called "Alexa Traffic Rank" present. In it you can see which websites are the most popular worldwide or in a certain country.

value that Alexa outputs is composed of the estimated Number of visitors per day as well as the number of Page views – i.e., user activity – over the past three months combined.

This data is automatically obtained from users of the Alexa toolbar and extrapolated. The lower the Alexa Traffic Rank, the better the page in question is received by users.

Unfortunately, you can only view the exact number of visitors in the free version via a detour. Search the website you are interested in via the WolframAlpha science search engine. The daily visitor numbers determined by Alexa are then displayed in the results.

SEMrush: traffic checker and SEM tool in one

SEMrush is a paid tool that is actually designed for search engine marketing. After entering a domain in the search slot, you get access to comprehensive data.

Besides the pure Number of visitors also tells you from which Sources the traffic originates and from which Countries the website visitors come from. In addition, you can see for which Keywords Your competitors rank in search engines.

Unfortunately, the traffic check only works for websites that rank in the top 20 on Google.

SimilarWeb: Detailed traffic data and source analysis

The tool SimilarWeb uses for its analyses hundreds of sources. Among them are figures from publicly available databases as well as direct data that some websites voluntarily share with SimilarWeb. The tool gathers all the data and extrapolates them.

The result is that you need Variety of information can retrieve. In the free version, you first get insight into how many users have visited a site per month in the past six months.

In addition, the tool tells you where the Visitors come. From this you can also read which sources particularly directed a lot of traffic to the investigated website. A distinction is made here between direct visits, search engines, social media and referrals through links from other websites.


Image: Screenshot from SimilarWeb

If you afford the paid version, you can look back even longer than half a year and compare several websites with each other.

SiteWorthTraffic: shows the value of a website

The SiteWorthTraffic tool is complete free of charge. It shows how many people visit a website approximately daily, monthly and yearly. In addition, it estimates the value of the website.

So if you are interested in, which websites are the most popular and most valuable in the world, you can see a corresponding ranking in the service.

Quantcast: Deep insights into large websites

Quantcast provides not only the pure number of Website visitors, but also demographic characteristics such as age, gender and income, geographical information and interests. Thus, it provides an interesting insight into the target audience of your competitors.

However, the tool provides data only from websites that have actively registered there. This leads to the fact that you can find there almost only information about large and well-known websites will find.


Image: Screenshot from Quantcast

For the US market: TrafficEstimate

The free check of TrafficEstimate provides so far only few data for Germany. However, if you want to get information about competitors in the USA, the tool can provide valuable services.

It shows not only the Number of visitors also, since when the website under investigation has been in existence and with which other websites they are connected stands.

A combination of several tools leads to a well-founded traffic analysis

How much Website Traffic your web presence has, you can quickly find out with the help of various tools. Which service is best depends on exactly what information you need.

While SiteWorthTraffic and TrafficEstimate present the essential data very clearly, SimilarWeb, SEMrusch and Quantcast go further into depth. If you want a website ranking, Alexa is the right choice. Since the services usually only report estimates instead of absolute numbers, it can also be worthwhile to combine several tools together.

When analyzing, keep in mind that many companies are not only represented on the web with their website. Most of them operate a wide variety of social media channels. If you want to know how many people a company really reaches, you should therefore also take a look at its presences on Facebook, Instagram, YouTube and co. cast.

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Header image: Glenn Carstens-Peters / Unsplash

Originally published on 17. April 2020, updated on February 12 2021

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