There is no escape: election posters everywhere. Hardly a post or a wall from which no one smiles down.
If you want to stand out in the election campaign, you can’t avoid pushing the envelope.
Or, to stand out even more, beyond that.
If we report on this in the media, we help parties or candidates to gain more attention.
In this way, they achieve exactly what they and their strategists have counted on: They get free PR. It is worth it. Because experience shows: Even bad PR is good PR.
And we media have to accept the accusation of instrumentalization.
If we don’t report, we are accused of sparing certain parties or candidates who break the rules of decency and others.
You, our readers, ask! After all, we’re doing it for you.
What would you do in our position?
- Do not report?
Before you answer, here is something to think about: If you ask readers, they would like to see less scandals and negative news.
If you then look at the media usage statistics, however, a different picture emerges: When it comes to political topics, gossip draws. Serious political articles, which take a lot more time and effort to make, are much less well read.
The circle closes here: Politicians need attention. We media too.
So once again: What would you do in our place??
- Do not report?
Media column, published by CH Media
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Welcome to my blog!
This Blog is about competencies Journalists need for the future and is written by Alexandra Stark. Only one blogpost, an overview of a proposal for a new set of competencies and a presentation are so far available in English. Get in touch with me!
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Since 2008, I have been advising editorial offices and training journalists in convergence issues. I work as a journalist, am head of studies at MAZ – the Swiss School of Journalism and have an MA in "New Media Journalism". This blog reflects my personal opinion. And yes: I’d rather be naive than cynical and I’m happy about reactions!
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Why this / this blog?
The world is changing fast and with it the conditions under which journalism is practiced. This (CH) / this (D) deals with the question how journalism is still possible in the future and which competences are necessary for it.
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This blog is based on my master thesis "Journalism Reloaded", in which I worked out an extended set of competencies for the journalism of the future. A quick insight is given by this graphic. I give presentations and speak as an expert on the topic.
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