Networking – making contacts for professional success

The term networking refers to the activity of establishing a network of contacts with other people. The goal of these relationships is to use them successfully in the future. People in the network include people you have met and gotten to know better over time, as well as people who are unknown but belong to the other people in the network.

Networking - making contacts for professional success

However, not only the establishment of the network is meant by the term, but also the continuous maintenance of contacts. A great advantage of the contact network is that it can promote the career. In this case one speaks also of the goal-oriented Networking .

How to build a network of valuable contacts?

Often, building valuable contacts is done through meetings, trade shows and other events in a career context. Networking usually starts from a single person who starts branching out the contacts. In the meantime, however, certain online platforms have become established that facilitate the Networking support. Facebook is a prominent example of a way to form social networks. However, the focus here is on the private exchange of information. For professionally relevant networks, platforms such as XING or LinkedIn are of greater importance.

Special features of networking

In every network – professional or private – there are so-called "agents" who have many contacts at their disposal. Through them it is possible to collect many contacts within a short period of time. However, a network that is too large becomes confusing in the long run. Experience has shown that a smaller, well-maintained and high-quality network of contacts can be more conducive to a career than an extensive and large network. And only if you yourself are valuable to the contacts, you can also benefit from the people in the network.

Economic aspects of networking

In the economy cooperations are for a long time an adequate means, in order to act more successfully on the market. Networking creates contacts, relationships, trust and collaboration. A relevant factor for success in networking is to start at an early stage. Leading business experts recommend to look for contact to companies and headhunters already during the studies. In this way, one can find an early connection in the economy and increase one’s chances (employability).

Moreover, networking is not only relevant for students, but also for workers who have already entered the job market. According to the Institute for Employment Research (IAB), 25 percent of all jobs are filled on the basis of personal recommendations. Elsewhere, it is even assumed that 50 percent of jobs are filled on the basis of recommendations.

The importance of clusters

When service providers, companies, research facilities and institutions join forces, they are usually referred to as clusters. The terms cluster and network are usually used synonymously here. This not only makes it easier to find qualified specialists, it also allows new products and services to be publicized much more quickly via networks and integrated into the business cycle.

Network marketing

Personal recommendations also play a major role in marketing. This is called multi-level marketing. In this multidimensional form of direct consumption, company distributors sell products directly to consumers. This is how they attract new agents. This form of marketing is also referred to as structural sales. Another popular form of networking is affiliate marketing. In this way, smaller companies direct their visitors to the pages of large department stores and receive a commission when a purchase is made.

Like this post? Please share to your friends:
Leave a Reply

;-) :| :x :twisted: :smile: :shock: :sad: :roll: :razz: :oops: :o :mrgreen: :lol: :idea: :grin: :evil: :cry: :cool: :arrow: :???: :?: :!: