Speechwriting: 5 steps to a good speech

Writing speeches

Speech writing is a craft that can be learned. Practice makes perfect! Read here how to do it.

Step 1: Set the message.

First of all, make yourself clear: what do I want to achieve with my speech? Do you want to inform, entertain or motivate your audience first and foremost?? An emotionally appealing core message is the central theme of your speech, all arguments should be focused on it.

Their speech should be lively. So let your thoughts run free and write down everything that spontaneously occurs to you. Do not censor yourself, because you can always delete useless things in the end. This step of speech preparation can be compared to a trip to an unknown city. Start and destination are known to you, but you are free to choose which way you want to go. So go on a journey of discovery! Go for a walk and take a look at the "sights" that spontaneously appeal to you. Let things sink in and get more information about aspects that seem particularly interesting to you.

Step 2: Collect ideas and facts.

Use the two-step mind-mapping method: draw your ideas and arguments in the form of "thought maps". This is how you develop a lively, coherent and versatile argumentation. In addition, you should create a brainstorming sheet on which you can write down z. B. Note down pictures or successful formulations.

If you get stuck in preparing the speech, you are missing information. There are many sources of inspiration and information. Use the Internet, read newspapers, browse encyclopedias or collections of quotations.

Always remember that you want to convey your thoughts and information in an entertaining way. Always ask yourself: What examples, comparisons, analogies or images can I use?? If you mention numbers, you should put them into relation. This is how 25 years of professional life can be translated into an estimated 30.000 to 40.000 hours of work "translate.

Very important: If you want to be convincing, you have to win the trust of your audience. Therefore, always be honest. Address problems openly (except in funeral speeches), do not gloss over or trivialize anything. Therefore, always ask yourself: Are there counter-positions that you should respond to?? Anticipate possible objections in your speech?

Finally, review the material and let it sink in. The best speech is not the one with nothing more to add. The best speech is the one where you can’t leave anything out!

Step 3: Bring order into the chaos.

Now comes the outline: you put the arguments you gathered in the mind-mapping into a logical order. Build up an arc of tension by placing the weaker arguments at the beginning. Your most important point belongs at the end.

For pro& Contra-arguments belong to the opposite position at the beginning. Your own opinion and the reasons for it are the climax of the argument and belong at the end!

Don’t worry if the arguments don’t always flow smoothly into each other. Any breaks can be elegantly joined together later by so-called hinge formulations – in the style of "But let me point out another point that is very important to me."

Tip: You do not have to present the topic in all its details. You are writing a speech, not a presentation!

Step 4: Formulate your arguments.

The Introduction Includes the salutation and, if the speaker is first to speak, the brief greeting to the audience. Then follows the thematic introduction. This must arouse curiosity and encourage the audience to follow the rest of the speech attentively. Your core message should already become clear here for the first time. In the arguments that follow, you also keep steering the audience in the direction of your core message. By the way: The greeting does not have to follow directly after the salutation. You can also start thematically first and only say the greeting after a few sentences. The more unexpected the beginning of your speech is, the more exciting it is for the audience.

At Main body Now elaborate on your thoughts and arguments and develop them further. State facts and illustrate them with many pictures and examples. Put only one thought at a time in a single sentence. Also, treat each argument only once in your speech. However, your core message – the red thread of your speech – should of course always be visible.

The Conclusion is just as important as the introduction. The point is to get the audience to take a certain action or attitude. Moreover, the conclusion is the last opportunity to solicit sympathy in the speech and to be remembered for the long term.

Step 5: Put the finishing touches to your speech.

Always keep in mind that you are writing a speech. Your listeners – unlike readers – can’t flip back and reread if they don’t understand something. Comprehensibility is therefore the top priority in writing. The simpler and clearer your wording, the better you will understand the audience.

Finally, be sure to check that your speech sounds good when it is delivered. Read them out loud – it does not have to be in front of an audience. You will immediately notice what is bumpy or incomprehensible when speaking. Keep filing until the "writing" has turned into a real "speech.

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