Search with meaning: intelligent search algorithms for your own website

Language has its pitfalls. If I search the Internet for "new fishing rod", I could mean one of two things: Either I want to go fishing soon – or my bedroom door creaks annoyingly. How should the computer know what I want??

Search engines like Google’s solve the inaccuracy of our language through sophisticated algorithms that also rely on artificial intelligence (AI): The AI learns over time what the user actually means and optimizes the result accordingly.

Google for everyone

Inappropriate results often lead to frustration, because visitors thus receive hundreds of answers, of which only a few are really suitable. In addition, the search processes are often very slow. aiPhilos is a search that changes that. It is capable of learning and can search semantically – that is, understand the meaning of the search input.

This works thanks to an artificial intelligence. The company behind the search, the Bremen-based software company ePhilos AG , developed it together with the German Center for Artificial Intelligence (DFKI).

The video explains how it works exactly:

Installed with just a few clicks

Better search results mean fewer abandoned purchases and more loyal customers, Sven Muhle is convinced. And hope that operators of Internet stores or online product catalogs are willing to pay a fee for it – that’s the business model behind aiPhilos. Soon the company will be spun off from Philos AG and operate independently with a small team.

Secure data important for artificial intelligence deployment

With the system they are unique in the market, a competitive advantage that they now want to market. In addition to a better and faster search, aiPhilos can also provide tips for search engine optimization, or SEO. With this, merchants and stores can increase their reach and sales.

Letting AI do the work – aiPhilos makes life easier for store owners, image: DFKI/Jenssen

"Alexa, find for me…"

The purpose of the project does not matter at all. Whether it’s a company’s internal catalogs or public stores, documents, pet supplies, cosmetics, screws or marine equipment.

Next generation of AI in planning

Sven Muhle is enthusiastic about this project. "The big advantage of this AI is that, for the first time, we no longer have to follow the technology – instead, the technology learns to deal with our behavior. Making everyday life easier for people is something I find fascinating," says the application developer.

The development of aiPhilos and the follow-up project are funded by the Research, Development and Innovation (RDI) program of BAB – Die Forderbank fur Bremen und Bremerhaven. The program is co-financed in part with funds from the European Regional Development Fund/EFRE Bremen Loan Fund and supports small and medium-sized enterprises in minimizing risk in the development of products, processes and services.

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