Get become self-employed – anyone who is of age can do this. For the start, a business registration is usually enough. However, proper planning is important for successful self-employment. From business plan to financing to permits and insurances: We show all the steps to a successful startup.
For founders in a hurry: take the founder test, use our guide for your self-employment (PDF checklist)and start a professional business plan.
Before you start: tips for your individual start-up situation
Fast forward: 10 steps to self-employment
- Develop a business idea
The idea is the starting point when you start your own business. When brainstorming, the following questions will help: What are you good at? What motivates you? What do customers pay for? We help founders to develop their business idea with the Business Model Canvas. If you don’t have an idea yet, we have prepared 500+ business ideas for inspiration.
- Write a business plan
The business plan helps founders in all important areas on the way to self-employment: calculate prices correctly with a tool, analyze the competition and strengths& Find out weaknesses. With our free template you can quickly and easily create a business plan.
- Obtain permits and choose legal form
Depending on the activity or industry, you may need permits, a business license or a master craftsman’s certificate. Gastro founders need e.g. a health certificate. Take care early is the motto here, because for the business registration these certificates must be present – find out which permits you need.
- Finding names& Create a logo
Now it gets creative: To make you and your product stand out from the competition, you need a name with recognition value and a logo. This can be accomplished with the 5 steps of naming your business.
- Set up website
A website is the be-all and end-all for customer acquisition when starting your own business. We show you which website construction kit is best suited for building your internet presence and what you need to consider when creating a website – in terms of style, content and legal aspects.
- Register a business
Before the self-employment officially starts, the practical foundation with all the formalities and official procedures has to be done. Most founders have to visit two offices for this: We explain how to fill out the business registration at the trade office and the questionnaire for tax registration at the tax office.
- start marketing
To attract customers, you need to promote your business: Advertise, place yourself in search engines, be present in social media, make telephone acquisitions, and and and. We show how freshly launched founders can do social media marketing even without a budget.
- Open a business account
Separate business and personal expenses right from the start – that way you’ll keep track of everything and simplify the entire accounting process. Find the right business account easily with our business account comparison.
- Write invoices& Accounting
As a self-employed person, there are many new tasks, including bookkeeping. You can do this yourself with the help of smart tools or simply outsource it to your tax advisor. We show the best accounting tools in comparison. Once the first orders are won, self-employed people also need to write invoices.
- Checking insurances
For most self-employed people, there are questions about health insurance. We show what to consider when choosing between private and statutory health insurance and which additional insurances are relevant for founders – do the insurance check!
It starts with you: Where are your strengths?
Self-employment is an exciting new stage in life, but it also comes with risks. The risks are usually higher if not enough planning is done. The first step in sound planning is a self-analysis. In this Personal situation analysis prospective founders record qualifications, professional experience, knowledge of business management, and their motivation and passion for starting their own business. Our Start-up test. Based on 30 questions, founders-to-be receive concrete tips for starting a business, based on the following factors:
- personality: Mindset, passion for the idea
- Environment& debit: Stress resistance, support from family and friends
- experience: Entrepreneurial or industry knowledge
- Finances: equity capital, need for financing or subsidies
Storytelling: tell your story
Your story as a founder is what counts. The motivation to start a business should be expressed in a fascinating story be packed: Why you are the ideal person for this business idea? What makes the concept irresistible? What drives you to start your own business, and why is now the right time?? Storytelling works in the business plan, convinces lenders and customers. The more pictorial and captivating founders formulate, the higher the emotional connection for the reader. Take advantage of our Founder profiles as inspiration for your personal story. These are part of the business plan and perfectly summarize motivation and the personal why of the founders for readers.
#1 Developing a business idea
Now it is about the idea with which you want to start your own business. Are you already sure which business idea it will be or do you still need some inspiration? If you don’t have an idea yet, there are three possibilities:
You are still looking for a suitable business idea? Browse ideas from founders worldwide.
In franchising, the start of self-employment is based on an already successful concept.
Take over or buy an existing company and save the start-up phase.
What makes a good business idea?
A business idea, no matter how new and good it may seem, must above all a need fulfill and solve a real problem for target customers – because if there’s no demand, the product or service won’t sell. The target market should still be large enough to include the Profitability of the business idea to ensure. Therefore, market analysis is a key aspect in developing the idea into a viable business model. Third piece of the puzzle of any good business idea: a unique selling proposition, that differentiates your idea from those of your competitors.
Develop business idea: Use Business Model Canvas
Once the business idea is found, it is time to develop the business model – the preliminary stage of the business plan. This is where it usually becomes clear very quickly whether the idea is really viable and suitable for self-employment – so founders can quickly make improvements or pursue a different approach. With the help of the Business Model Canvas, you will shed some light on several detailed areas of the idea to gain clarity on strengths and weaknesses:
- Vision& Idea
- Founder or. Founder team
- Target customers, market and competition
- Strategy& Positioning
- Income, expenses& Resources
The easiest way to create a Business Model Canvas is digitally – this way you can work together on the document and changes are always traceable.
Tips for your desired industry
You already know exactly in which industry you want to start your own business? Perfect! We have prepared comprehensive guides for various industries and business ideas, covering and explaining all the specifics. This way you can prepare yourself even more specifically for self-employment and have all industry-relevant aspects directly in view.