Men and make-up : “for make-up you do not have to be ashamed”

Barbara Schoneberger taunted on Instagram against made-up men and now has a shitstorm on the neck. What Swiss celebrity men say about it.

Brian, aka Havarie, did not actually become known as an influencer, but through his videos on the app Musical.ly. In the meantime, however, almost as many people follow the Basler on Insta as on Tik Tok, as Musical.ly has recently been called

Became known Brian aka Havarie Actually not as an influencer, but through his videos on the app Musical.ly. In the meantime, however, almost as many people follow the Basler on Insta as on Tik Tok, like Musical.ly since recently is called.

In addition to photos of himself, the 18-year-old also posts short videos on Instagram in which he puts on makeup. The clips are often elaborately designed and small works of art

In addition to photos of himself, the 18-year-old also posts short videos on Instagram in which he puts on makeup. The clips are often elaborately designed and small works of art.

Currently probably the most successful German in his profession: Marvyn Macnificent. The 26-year-old has over 776'000 subscribers on YouTube

Currently probably the most successful German in his profession: Marvyn Macnificent. The 26-year-old has over 776'000 subscribers on Youtube.

Presenter Barbara Schoneberger posted a video on the Instagram page of her magazine "Barbara" a few days ago. In it, she opens up about men wearing makeup. Under the video it says: "Men make-up? At some point is also times end!"

Men should not wear make-up, according to Barbara Schoneberger. For these statements the moderator is currently strongly criticized. (Video: Wibbitz/20 minutes)

Prominent Germans have no understanding for Barbara Schoneberger’s views. (Video: Wibbitz/20 minutes)

"Men, please do not make up," demands the 45-year-old in the short clip. The reason: she wants the man to "remain a man". Covering circles under the eyes and spraying himself with perfume is going too far for Schoneberger – but face cream is okay. For her statements hail much criticism, over 30'000 comments gathered under the post.

What do Swiss men think about Schoneberger’s post? What do they think about men and makeup?? We asked three celebrities with make-up experience.

This says "Bachelorette" winner Kenny

Kenny Leemann (23) courted Bachelorette Andrina Santoro (27) this year and dusted off the last rose there. The architecture student says he’s also helped himself to his sister’s makeup items to conceal blemishes – especially when a confident appearance was called for.

Powdering and covering dark circles is standard for shoots and TV appearances, she said. "I don’t want to look like shit in addition to my stupid sayings," says Kenny.

At two Rose Nights, the Zurich native also experimented with mascara, as he says. He found the "Jack Sparrow feeling" cool. Regarding Barbara’s statements, the Zurich native says: "Talking publicly about the appearance of others should be taboo anyway." Whether with or without makeup, the important thing, according to the "Bachelorette" winner, is that you feel comfortable: "There’s no need to be ashamed of makeup."

Here’s what beauty guru Brian has to say

"Makeup should be as accepted for guys as football boots," says beauty influencer Brian Havarie (19). Schoneberger’s video he feels is "dangerous". Parents who are part of Barbara’s following in particular could be influenced by this and force their child "into old role assignments". "If it was about finding a partner for her, it would be something else – everyone should have their preferences. In the video, however, she generalizes "what it means to be a man," according to Brian.

The Bernese with 162'000 subscribers on Instagram is an expert in the field – as an influencer, he dedicates himself to the topic of beauty. "Meanwhile, even conservative luxury brands bring out makeup for men. It was not long ago, however, that I hardly dared to buy a concealer for my first pimples." Barbara’s statements he finds inconsistent: "She usually also stands up for emancipation. She and her team should definitely question the word ‘equality’ again."

That’s what artist and influencer Elay says:

Of course Barbara Schoneberger is allowed to make her opinion known publicly. "But she also has to expect that there will be headwinds," says influencer and artist Elay Neal Moses (23). That Barbara likes men who conform to the classic role model, he finds perfectly fine. "Unfortunately, however, it comes across as if she is making fun of men who wear makeup," says Elay.

The Zurich native, who has more than 30'000 followers, rarely reaches for makeup himself, such as when he attends events or wants to look fit after a night of drinking – for the same reasons women would put on makeup. "It’s important to me that it looks natural, but that’s just my taste," says the 23-year-old.

For Elay, it’s clear: "A man is a man – no matter how he dresses or whether he paints color on his face."In addition, men would have already made up in ancient Rome or Egypt: "It is a phenomenon of our time that make-up is seen as feminine. This is now broken more and more."

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