The video platform Tiktok is one of the most used social networks at the moment, along with Instagram, Snapchat and co. Just recently, Tiktok reported to have over 1 billion active users. High-reach Tiktokers have long since stopped sharing their video clips just for entertainment, but also earn sometimes considerable income with them. And the good news here is that once you have a large and loyal fan base, you can make money from it in much the same way. How this works and how much money you can earn on average with Tiktok, this guide shows you.
How much money do you earn with Tiktok?
The amount of potential Tiktok income depends on which money sources you use and how high your reach is. Unlike Instagram, the Tiktok algorithm is far more powerful and – with appropriately good content and targeted marketing strategies – can make you famous in just a few days. To give you some concrete numbers: According to NBC News, a tiktoker with around 5 million followers earns between $5,000 and $8,000 for a sponsored post. In German-speaking countries, however, the sales margin can vary. Also, keep in mind that international (i.e. English-speaking) accounts are usually more in demand.
Now sponsorships are a highlight for every Tiktok user, but especially at the beginning rather unrealistic and above all a bit of a matter of luck. Therefore, we present a few other approaches that you yourself can also influence and control much better. These are the ways you can make money on Tiktok:
Livestreams – a sound source of revenue
You don’t have to have an audience of millions for livestreams, but of course the revenue usually increases with the number of viewers. Tiktok creators use this type of communication, for example, to answer questions from their followers or to record hot challenges. The followers can reward the creator with gifts via an internal currency unit – the coin – which can be exchanged for real money afterwards. In detail, charging for this virtual currency is a little more complicated, but what it ultimately comes down to is: Per livestream, a viewer can donate a maximum of about 70 euros to a Creator.
This sounds highly lucrative with a large audience, but don’t be fooled. Depending on reach and engagement, an influencer will receive between 20% and 80% of the revenue generated from a livestream. Tiktok star Salina, who is active under the user name "Salinakilla" with more than two million followers, reveals to BusinessInsider , that she is On average, between $20 and $50 per livestream deserves.
Passive income through affiliate marketing
Another source of money, which you have in your own hands, is income via affiliate marketing. With this form of marketing you link products and get – if it is bought through this link – a commission. For example, you can link your video equipment such as cameras and lighting, or other products you use for or in your content. Affiliate marketing counts as passive income, as it runs steadily in the background without you having to actively do anything for it (once the affiliate links are set).
Exact numbers are hard to give here, though, because in addition to the products themselves, it also depends on how well your followers respond to them, of course. Nevertheless, it can turn into a nice sum of money if you have some patience and promote the products appropriately.
Earn money with sponsoring
Sooner or later, tiktokers who have built up a high reach will receive requests from sponsors. Promotional deals like this are a tremendous boost to your own success and therefore a highlight of the "Tiktok business" for many people. Tiktok also occasionally hosts its own campaigns, such as the "Hashtag Challenge," in which the platform acts as a sponsor. Furthermore, you always have the possibility to become active yourself and ask companies for cooperation.
With sponsorships, you promote products from companies that you usually also receive free of charge to try out and demonstrate. Cross-platform sponsorships are particularly practical and sought after, where you broadcast the promotional video not only on Tiktok, but also on Instagram, for example. The revenues that can be generated as a result are correspondingly variable. From 100 euros to five-figure sums pretty much anything is possible – there are no rules of thumb or fixed calculation bases for this.
By the way, you can also earn money with music deals. For videos with millions of views, artists or record companies are quite willing to pay you a lot of money if you include a certain song.
Sales via merchandise
Another possible source of money is the sale of self-designed products, which you can offer either on your own or through cooperation with companies. A very popular program is Merch by Amazon (MBA) , where you create T-shirts or other merchandise and sell them via Amazon.
Merchandise is of course only lucrative if there are also enough willing buyers and you have a certain recognition value that makes the items attractive. If you take the MBA royalties (pre-tax sales revenue) as a basis for calculation, the result is as follows per T-shirt sale a profit margin between 1,75 € and 8,23 € gross . Individually, this may seem like very little, but once you start pulling in double-digit sales per day, you’ll see things differently. The beauty of merchandise is: There’s no limit to the top, because you don’t have to limit yourself to just apparel.
Conclusion: This is how much money you earn with Tiktok
With Tiktok livestreams alone it is possible to build up a nice extra income. If commissions from affiliate sales and first sponsorships are added, the turnover can multiply quickly. The most important thing about making money with Tiktok is always reach. So make sure you have creative and regular videos to build loyalty with your followers and grow your community. How to attract the attention of companies that will give you long-term lucrative deals in the four- to sometimes five-figure range.